Company Background
Joe Holding Berhad Group of Companies
We started out since 1968 as a manufacturer of automotive batteries in Malaysia for both Japanese and European models of automobiles. Today, our main subsidiary, GP Autobat Sdn Bhd (GPA), riding on the “GP” branding is recognized as a major supplier of automotive batteries not only in Malaysia but internationally in over 30 countries including Australia, Middle East, Nigeria, South Africa, Singapore and United Kingdom to name a few, relying on its commitment to QUALITY EXCELLENCE and adhering to its ISO certification obtained since 1993 and upgraded to ISO 9001:2000 in 2003.
After our successful elevation to public company status in August 2000 and duly listed on the Second Board of Bursa Malaysia Securities, the Joe Holding Berhad Group under its subsidiary, GP Products Sdn Bhd, diversified into the manufacturing and distribution of rechargeable maintenance-free sealed lead acid batteries. Marketed under the “GP” brand, these batteries are widely used as a back-up power source for standby and cyclical applications. These include UPS, alarm & security systems, emergency lighting, power tools and toys, telecommunications and many others.
Over the years, not only has the “GP” brand of sealed lead acid battery made a strong impact in the domestic market but approximately 70% of its production is exported, thereby confirming its international acceptance.
Our Policy
We at Joe Holding Berhad have always recognized that quality is a powerful means of gaining an edge over our competitors, and we will constantly strive towards excellence in creating quality products which meets the discerning needs and expectations of our customers.
Management
The company’s results and performance over the years are testimony of the dynamic and experienced management team which emphasize on high standards of customer service, commitment to schedule and most importantly, the assured product quality.
Company Vision, Mission and Commitment
GPA Holdings Berhad is to strive for product excellence, prompt delivery and service at competitive pricing through continual improvement of our business & operation processes to meet regulatory, statutory & customers’ requirements and expectations.
To support the above Quality policy, GPA Holdings Berhad is committed towards the following objectives:
Company Structure
Awards & Recognition
Our History
Establishment
Development
Product Range
